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Corporate identity is the image of the brand that becomes established in the consumer’s mind. Design of specific elements that support the brand position and message include the logo, colour palette, typography and images. Brand identity encompasses not only business cards, letterhead and signage but also advertising, packaging, merchandising and on-line activity. Creating a unique visual identity then developing and managing a consistent style across all media will result in a strong brand image and reinforcement of the brand promise.

  • FoodBank of Waterloo identity

  • Adventure Guide outdoor store identity

  • Ten50 appliance design identity

  • CoreCulture identity

  • Canlyte lighting identity

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